How to Measure the Long-Term Impact of an Incentive Travel Programme
Incentive travel has developed into an important part of the corporate reward and recognition mix. They create memorable employee experiences and reward great performance and inspire people to achieve business objectives. But the measure of success for an incentive travel program should not be the fun the participants had, or the quality of the destination. Businesses should also consider the more long-term impact on employee engagement , performance, retention and the wider growth of the organization. These results give companies the insight they need to know if their investment in incentive travel is providing value that is meaningful and measurable. Clarify Your Goals Before the Program The first step in measuring long-term impact is to define the incentive travel program’s goals. These initiatives can be launched by different organisations to improve sales performance, increase employee motivation, strengthen team relationship or reduce attrition . Clear objectives ar...