The Rise of Hyper-Personalised Travel Experiences
Travel has always been about the individual but the travel industry is rapidly changing its perception of and its response to those individuals. The traveler today expects more than the average package holiday customer. They want experiences that align with their interests, their habits, their budgets, their travel styles. Hyper-personalized travel experiences have become the norm and the demand for the ability to tailor-make the trip to the individual is increasing. Today's traveler wants choices that matter—from destination recommendations to flight options to hotel stays to experiences to food experiences. Travel companies are using technology, data and AI to go from broad to more specific, flexible and responsive in experiences. The All-Inclusive Holiday Is Out Generally old style travel packages were grouped into broad categories. Tourists could opt for family holidays, beach breaks, luxury trips or adventure tours. These categories are still valid but they do a very poor ...