Posts

The Rise of Hyper-Personalised Travel Experiences

Image
  Travel has always been about the individual but the travel industry is rapidly changing its perception of and its response to those individuals. The traveler today expects more than the average package holiday customer. They want experiences that align with their interests, their habits, their budgets, their travel styles. Hyper-personalized travel experiences have become the norm and the demand for the ability to tailor-make the trip to the individual is increasing. Today's traveler wants choices that matter—from destination recommendations to flight options to hotel stays to experiences to food experiences. Travel companies are using technology, data and AI to go from broad to more specific, flexible and responsive in experiences. The All-Inclusive Holiday Is Out Generally old style travel packages were grouped into broad categories. Tourists could opt for family holidays, beach breaks, luxury trips or adventure tours. These categories are still valid but they do a very poor ...

Why Most Business Events Fail Before They Even Begin

Image
  Business events can look successful on paper long before they actually occur. The venue is booked, the invitations are out, the speakers are confirmed, and the schedule is set. But despite all the planning, many business events don’t deliver on their original intent. The reason is often simple: the problems start before the event itself. A good business event is more than just filling a room with people. Whether it is a conference, product launch, corporate event, networking event or employee engagement program, every decision made at the planning stage can have an impact on the final result. Here are some reasons why most business events fail before they even start. There Is No Obvious Purpose One of the biggest mistakes businesses make is to plan an event without knowing why they are having it. The real purpose of the event gets lost while the immediate focus can shift to selecting a venue, finding speakers or planning activities. Every business event must have a defined purpos...

The Boardroom Never Left, It Just Got a View

Image
  For a long time the board room has been where important business discussions take place. It is where strategy is formulated, decisions are made, partnerships are tried and ideas are challenged. Traditionally, these conversations would take place around a long table, within four walls, with presentations, notebooks and coffee cups all around. But it's different for business. Board rooms are not only in corporate offices anymore. Critical conversations can happen overlooking mountains, next to the ocean, in a heritage property or on a corporate retreat organised for the purpose. The boardroom was going nowhere. It just got a look at. Business Beyond 4 Walls There's always a place for the traditional office setting. But many organisations are beginning to see that changing the environment can change the quality of conversations. When groups leave their regular work spaces, they can disconnect from the everyday and listen more intently to the current discussions. Standard promp...

What Happens When Every Traveller Gets a Different Itinerary?

Image
  Rarely is a corporate trip only one person going from point A to point B. A business trip can include executives, employees, clients, speakers, event teams and other stakeholders, all travelling for the same reason, but with very different requirements.  When every traveller has a different schedule, it can be difficult to arrange a trip quickly. Tailor-made travel can give you flexibility and convenience, but too much variation can lead to confusion, inefficiency and unnecessary stress. Why Different Itineraries Different itineraries for practical reasons. Travellers can leave from different cities, have different schedules, travel in different classes or prolong their trips for personal reasons. Senior executives may need premium flights and flexible transfers but other employees may travel by company travel policies and budgets. And there are personal tastes. One traveller may want an early morning flight, one may want to arrive the nite before a meeting and the third m...

Can AI Design the Perfect Incentive Trip?

Image
  More than just taking staff somewhere nice, incentive travel has always been about more. When done properly, an incentive trip is a well thought out event that rewards success, builds relationships, increases motivation and provides employees with an unforgettable experience.  But it’s more difficult to create that experience. Today's businesses have to balance budgets, employee expectations, destination trends, sustainability, travel logistics, company goals and personal preferences, all while ensuring the end result is fun and not overly corporate. This is where the planning of incentive travel is beginning to transition with the help of artificial intelligence . The relevance of whether artificial intelligence can help with travel planning is now a moot point. It already does. The more intriguing question is whether artificial intelligence can truly help to design the perfect incentive vacation.  MICE professionals have the potential to benefit greatly from AI as ...

Why convention centers are becoming economic powerhouses

Image
  Convention centers have traditionally been used for conferences, exhibitions and corporate meetings. Today they are becoming powerhouses of economic activity in tourism, hospitality, transport, retail, technology and business services. Modern convention centers can be a major growth engine for cities and regions, attracting visitors, creating jobs and stimulating investment. Past the Location A modern convention center is not just a venue to host events. “It brings together businesses, professionals, investors and visitors, creating an ecosystem of commercial activity. The economic impact of an event is often far wider than just the venue itself, with benefits spreading to hotels, restaurants, transport providers and local businesses. Driving Business Tourism Conferences, exhibitions, conventions and corporate events bring many visitors from home and abroad. Business travellers tend to spend money on accommodation, eating and drinking, transport, shopping and entertainment and ar...

Which Countries Are Investing the Most in Business Events?

Image
  Business events are an ever bigger part of the global economic and tourism scene. Meetings, incentives, conferences and exhibitions are no longer seen as just a way of attracting business travellers to a destination for a few days. They generate demand for hotels, airlines, restaurants, transportation, entertainment, venues and local services, and opportunities for networking, investment, knowledge transfer and international trade. Hence countries are pouring in investments to become a preferred destination for the global MICE industry . It's no longer a contest of just having a large convention center or luxury hotels. Destinations are developing connectivity, infrastructure, technology, sustainability, hospitality and experiences that can help make international business events easier and more valuable for organisers and delegates. Many countries have become strong players in the sector. United Arab Emirates: Creating a World Business Events Hub Dubai and Abu Dhabi are leadin...