As the battle for differentiation in the corporate-event sector is getting fiercer, these three features have become the ultimate currency of surprise, flexibility, and hyper-localization. Instead of sticking to the old habit of signing long-term venue contracts, corporate planners are now more and more willing to take the risk of the Pop-Up Conference India—an effectively tailored, fully equipped meeting space which is only there for a short-term corporate event and disappears just as fast. The new model concept is about designing a flexible meeting and using modular infrastructure to create great experiences in non-traditional places, thus proving that MICE excellence does not have to be permanent. The Rise of the Temporary Venue India The main charm of the temporary venue India model is that a brand's presence should be with its audience and not in a place made for conventional venues. The traditional conference hall, though it...