Building MICE Ecosystems in Emerging Cities: Lessons for 2026
As India’s MICE industry is growing with time, attention is steadily shifting beyond some traditional places. While leading metro cities like Delhi , Mumbai , and Bengaluru continue to dominate many large-format events, a new narrative is already taking shape, focusing on developing robust, sustainable, and locally rooted MICE ecosystems in many emerging cities. By 2026, these cities are expected to play a significant role in India’s event economy. Rather than competing with some established destinations, the rise of emerging MICE cities in India are also redefining the concept of what growth looks like, focusing on infrastructure , talent, tourism integration, and regional relevance. Understanding how these ecosystems are being developed offer some valuable lessons for planners and industry stakeholders. Why Emerging Cities Matter to the MICE Industry The emerging MICE city India trend is significantly driven by multiple factors like saturation of metro venues, rising c...