How Niche Destinations are Driving Sustainable Travel
Over the past few years, the tourism industry has witnessed a dramatic turnaround from mass tourism to more responsible and introspective discovery. Sustainable tourism , a niche phenomenon in itself at one time, is now the highest priority of green travelers. Among the major reasons for this turnaround is the discovery of niche destinations — offbeat places that provide genuine experiences and minimize the ecological and social costs typically generated by mass tourism spots. Not only do these destinations provide novel natural and cultural experiences, but they also meet the cardinal principles of sustainability. Learning from the Niche Destination Concept A niche destination is sought after by special interest, culture, or experience, usually beyond the purview of mass tourist itineraries. Niche destinations are typically distant mountain villages, heritage towns, eco-tourism coastal towns, or specialist destinations for bird-watching, organic farming, or health spas. Away fro...