Why Everyone Is Looking Beyond Dubai and Singapore
Dubai and Singapore are one of the most popular destinations for MICE . The two cities are natural choices for corporate events, with strong international connectivity , world class hotels, modern convention centres and established business infrastructure. But the MICE landscape is changing and event planners are looking beyond these traditional favourites. It does not mean the importance of Dubai and Singapore is fading. Instead companies are looking at a wider range of locations offering better value, new experiences and more flexibility. As hospitality infrastructure and connectivity continue to grow, emerging markets are offering planners more choice than ever before. The Search for A New Something. Planners are also looking elsewhere for a big reason: the desire for new experiences. Regular business travellers may have been to established MICE destinations many times. There may not be the same buzz in running another conference or incentive programme in the same city. New ...